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If your business has a physical location like a store or restaurant, you should have effective signage to let people know what your business is and what services you provide. Illuminated signs to make your business distinctive to attract customers, particularly at night. But how do you choose the right outdoor lighted signs for outdoor branding from so many options? Use this guide to learn about the various kinds of lighted signs, what to consider when selecting them, design ideas, maintenance and the types of lighting you should use.
Treasure Types of Lighted Signs for Outdoor Branding
Lighted signs you can use for your business. Channel letter signs are a type of sign that are bright letters that illuminate from the inside. These signs make your business name highly visible and can be customized with size, style, and colors.
Another option is cabinet signs, which are more like boxes that display your name and logo. These lighted signs can either be lit from the inside or outside for added emphasis about the business you're trying to promote.
14 Things To Consider When Choosing Lighted Signs
A few key things to keep in mind when choosing lighted signs for your outdoor branding. First, decide how large your sign can be and how it will be placed. You need it noticeable from a distance and in line with the style of your business.
There should also be some thought given to your finances, as lighted signs for business are available in various prices, depending upon their size, materials and lighting. You need to look for a sign that fits within your budget but will not fail to help your business.
How to Make Your Lighted Signs Shine: Design Tips
Ensure that your lighted signs stand out to get attention. Use easy-to-read colors and styles that reflect your brand personality. Your sign should be highly visible from far away.
Consider featuring your business logo or slogan on your sign so people can recall your brand later. Wipe it clean and keep it squeaky to preserve the initial impression.
Outdoor Lighted Signs Maintenance and Durability
If you use lighted signs outdoors, consider their durability and maintenance. Outdoor signs are exposed to the elements, so use materials that can withstand the rain, wind, and sun.
To keep your sign looking its best, regular maintenance is important. Wipe down your sign regularly, and look for any signs of damage or dead lights. A good quality sign that can withstand the elements, gets cleaned easily will allow your branding to thrive over the long haul.
How to Select the Proper Lighting for Visibility?
Lastly, as you choose lighted signs for outdoor branding, think about the style of lighting. This is the reason why outdoor signage with light mentions almost always includes LED lights as they consume less energy, last for a longer period of time and are bright.
Halogen lights will give off a warm, bright light to show the way to your sign. Depending on how strong it is, and what color and energy it expends, you can take various steps for lighting as well, to keep on making sure your sign is visible through the day and night.
To sum up, when selecting lighted signs for outdoor branding, consider various aspects such as the type of sign, design, upkeep, durability, and illumination. This is why careful selection of the right sign will help your brand really stand out. For further guidance, contact E Z D for professional assistance about your outdoor branding situations.
